PPVCB is Hiring

    PPVCB is Hiring
    Posted on 06/30/2019
    The newly formed Pleasant Prairie Convention & Visitors Bureau (PPCVB) is seeking a highly motivated, detail oriented individual to take on the role of Marketing/Communications Director. 

    The marketing & communications director will work closely with the executive director to further the mission of the PPCVB which is to enhance economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the Village – in all seasons –regionally and beyond. This position requires a combination of education and/or experience equal to at least five years in tourism, hospitality marketing, or public relations/communications. An emphasis will be placed on those candidates who have worked with the promotion of tourism and those who have marketing experience. 

    Qualifications:

    Educational Requirements: Bachelor's degree in marketing, communications, public relations, hospitality/tourism or closely related field, or 5 or more years' experience working in the marketing, communications or hospitality field; any combination of training and experience which provide the required skills, knowledge and abilities
    Marketing, communications, media buying, or publishing experience a plus
    Familiarity with writing press releases and managing media relationships beneficial
    Prior experience with management of a marketing and/or business development budget 
    Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
    Capable of managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
    Experience in social media analytics, reporting, tracking, and metrics analysis
    Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
    Computer skills including MS Office, Experience with Asana, InDesign and Photoshop preferred.
    Experience in using a CRM to manage and nurture potential or current customers
    Proven experience in managing multiple projects with deadlines. Must be a detail-oriented self-starter
    Excellent written and verbal communications skills
    Demonstrated skills in planning, organization and effective communication are essential
    Ability to exercise judgment and diplomacy in a wide variety of public contact situations
    Ability to travel periodically to industry conferences
    Previous experience in a Convention and Visitors Bureau is highly desirable
    Responsibilities:

    Work with the executive director to develop all marketing campaigns as appropriate for sports, conventions and leisure markets. Implement, monitor and evaluate their effectiveness; change/refresh as needed
    Supervise the design and production of all PPCVB marketing materials to produce fun, useful, and visually exciting:
    o Print ads
    o Online ads
    o Brochures and all sales collateral
    o Signs, banners, and posters
    o Exhibit tradeshow booths and displays
    o Web content
    o Other materials as necessary
    Proof publications and advertising materials and assure that the proper materials are supplied to the appropriate media once the marketing plan is in place
    Ensure open communication and develop relationships with staffs of area hotels, attractions, the RecPlex, and other hospitality partners
    Work with the Executive Director and publisher on the creation of the annual Visitors Guide
    Maintain a leadership role within the hospitality industry to fulfill the PPCVB’s overall mission
    Establish a “team” concept in order to market our area as a whole; i.e., co-op trade shows, advertising, special projects, and CVB publications
    Create and send a monthly email blast 
    Attend/represent the organization at board, industry, and community functions
    Other duties as assigned by the Visitors Bureau Executive Director
    Position is officed in Pleasant Prairie. Some travel, evening, and weekend work will be required. 
    Must have valid drivers license and own transportation and to be used on Bureau’s business
    Must be able to lift 50# waist high 
    May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend 

    Benefits offered:
    PTO
    Simple IRA contribution
    Mileage reimbursement

    Disclaimer
    The above qualifications/responsibilities are not intended to be an all-inclusive list. Responsiblities are subject to change by the employer as the needs of the organization change.

    Qualified applicants should send cover letter & resumes by July 15, 2019, to:
    Michelle Williamson
    Executive Director
    PPCVB
    P.O. Box 580255
    Pleasant Prairie, WI 53158
    Or
    via email: info@visitpleasantprairie.com
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